SEO and Ranking factors for Google keep on changing from time to time. For this, we need to understand how Google’s ranking algorithm works while crawling pages on the internet. But this is not exactly possible as we cannot find out the working in detail! As a business owner it is required to understand how these work so that we can work upon our website to get a good top rank on Google. There are many factors like domain-related factors, content, on-page factors, inbound links, backlinks, off-page factors, etc that contribute to good Google’s search engine results pages (SERPs) for your particular keywords used!
How Do Google Search Ranking Algorithms Work?
- People search for particular search terms on Google to get the best results. These are called ‘keywords’. Website owners need to focus on the main keywords that have high searches and are in competition. But ranking on Google is not only about these keywords. Google’s Ranking algorithm also focuses on some other components like:
- The quality and quantity of Content
- What is the purpose of the website or webpage
- Information about the website and its reputation.
- Authority and trustworthiness
- The user’s time on page and the bounce rates
Google finds out the most relevant and high-quality results for its users to help them get the best results easily. It shows the most relevant results first and then others accordingly. The Main Component that helps to rank on Google is the “Content”.
Why Content Is the Main Ranking Factor?
Your website’s content is the “King” and plays one of the most important Google ranking factors. High quality content is considered as the most useful content. It is something which provides value for the reader. Google’s algorithm has now shifted its focus from the most keyword-focused content towards the more important and relevant content written in simple language. This enhances its readability score and audience engagement. It is important to give your audience more informative content so that it solves all their related queries. Your content needs to be highly engaging.
This will make people keep on reading it. A good content is the one which has proper headers and sub headers and is written in simple language so that it is easy for the users to understand what it is your overall content is all about. It should help users out and serve their purpose. It should also include proper bullet points, images, info graphics and videos if required to help keep readers engaged on your website.
The more engaged the user is on your content and website, the more time they will spend on it. All this will help to increase the session duration of the website, its reliability for the audience, the traffic and in turn ranks it well on Google! So the main ranking factor is your highly engaging content!
There are some other components related with the content that help your website to rank on Google. These include:
Architecture of the Website
Website architecture is one of the first and the most important components that affect your ranking on Google. This includes whether you have the correct URL structure or slug according to the web page’s content or not. This helps the users and the search engine to clearly understand what your website is all about.
The Security of Your Website
Security of your website is highly important as it shows the trustworthiness of your website. If you have ‘HTTPS’ instead of just ‘HTTP’ before your domain name, It makes the search engines trust and identify which websites are secure websites and which are not secure. HTTPS is the secure version of this protocol, as “S” stands for secure and it ensures Google that it is indexing a perfectly secure website.
Keyword Optimization
Keywords are also one of the components in your content important to rank on Google. For this, your content should have these keywords properly stuffed. It helps the readers to get the information regarding their search query. This would ultimately keep the audience engaged on your website and improve its ranking on search engines.
Meta Tags
Meta tags help Google easily identify the main purpose of your website or web page. These provide the detailed information about the keywords and your content on the website. These include title tag, image tag, description tag etc.
Title Tag-The title tag is basically represented in HTML code of the website and lets Google know about the title of your content. With this title tag, a blue, clickable headline is created on the SERP by Google itself.
Image Tag-The image alt tag helps Google to “read” or “crawl” images. This is because it cannot directly read the images as it crawl text. Images can help blog posts and web pages rank on Google’s SERP.
Meta Description Tag-Meta description is the summary of text that appears below the Meta title on Google. It tells us about what the Meta title of the web page or the webs page itself is all about.
Mobile Optimization
Google’s Algorithms focus on crawling the mobile version of websites as compared to the desktop version. Mobile optimization is an extremely important ranking factor. Your business website needs to be properly mobile optimized, which means it should have an excellent loading speed on mobile devices as they are highly used by the audience today! Websites with good loading speed can easily rank on Google. Its speed depends upon various factors like the number and quality of compressed or uncompressed images on your website.
If you are a business owner and want your website to rank on Google, then you need to understand that your website’s content along with some other components can easily help you out! To get more information or to get your SEO campaign on the right path – you can always contact Cyrusson by sending us an email!