Twitter for Business: Everything You Need to Know

Jan 13, 2021 | Social Media, All, Digital Marketing

There is no doubt that social media is an important tool for any business. Regardless of the size, business prefers to opt for the best social media sites that offer maximum visibility to your site. Here Twitter steps in. This social media platform communicates with your demographics in just 140 characters. Undoubtedly, Twitter is one of the leading websites that is ranked no. 8 around the world. In this post, we will learn about how Twitter is beneficial for your business. So, let’s get started. 

Twitter Tools

Keeping your account(s) sorted out should be a need. There are various local and third-party clients you can use to manage your tweets. 

  • TweetDeck: TweetDeck is free to utilize and has a smooth user interface with adaptable columns where you can arrange records, notifications and your own feed. You can likewise follow hashtags in their own different columns, plan tweets ahead of time and add multiple Twitter accounts to manage a few users on the double. 
  • Social Marketing Pro Tool: This software helps you manage other social media accounts other than simply Twitter, works comparatively to TweetDeck. Social Marketing Pro Tool offers a free trial version which lets you schedule posts for Facebook & GMB. Social Marketing Pro Tool enables users to plan tweets along these lines to TweetDeck.

Twitter and Social Marketing Tool are mobile-friendly, thus they can be used on your cell phone or tablet and enable you to add multiple user accounts without a moment’s delay. Apart from this, you can also use  

  • Hashtags
  • Videos
  • Sending Direct messages
  • Photos, gifs, and Polls
  • Twitter chats and lists

Advertising on Twitter

Although Twitter is free, you can promote your account on it. Thanks to lots of options available.

  • Promoted Tweets:
    These are just regular tweets that appear in the feed of the users. Promoted tweets help in increasing engagement and expand the reach to a wider group.
  • Promoted Accounts:
    These accounts are designed to help brands grow their followers and also become more discoverable. You can see ads displayed in several locations on Twitter. For instance who to follow box on the home page, search results and your home page on Twitter.
  • Promoted Trends:
    These trends usually appear on the trending topics on Twitter. These ads look quite alike other trending topics. Moreover, users can also interact with them in the same way.

Undoubtedly, Twitter is one of the most efficient tools for businesses. However, it is important to understand every aspect of it when using it for business. If you are looking for professionals who could handle your Twitter for business, then contact Cyrusson

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