Understanding PPC Ads

Apr 20, 2020 | Digital Ads, All

What are PPC Ads?

Pay per Click (PPC) Ads are also commonly termed as Paid Search Advertising (PSA). PPC is an integral part of Search Engine Marketing (SEM) and reaps many benefits for small businesses when used in the right way.

PPC Ads allows businesses and entrepreneurs to promote their products and services and reach out to potential clients in a cost-effective manner. Hence, online businesses are given the opportunity to experience growth sooner.

You will only have to fund for these advertisements if the links are clicked on. This ensures that you are only paying for your targeted and potential customers, (i.e. those who are clicking on your ads).

The Major PPC Ad Platforms

It should come as no surprise that a tool so effective will have multiple platforms to operate on. Each and every platform does something different, and no two are similar. Depending on the type of business you operate, you might find most of these platforms very useful. However, there are two major platforms that you must look into if you are thinking of using pay per click advertisements.

The two major platforms for PPC are:

  • Google Ads
  • Facebook

Google Ads

Due to Google’s powerful search engine, Google Ads is by far the most popular ads network out there. The fact that Google has such a long list of websites on its Google Display Network (GDN) also plays a vital part.

Through Google Ads, your ads will be placed on various websites from the GDN as well as on apps and YouTube. You can choose to use Photo, Text, or Video for your ads.

Facebook Ads

Facebook has become such a common phenomenon amongst us, nowadays. It is easy to target your audience and specify who will get to see your ads.

Through Facebook, your ads will be placed in various other social media as well, such as Instagram, and Messenger. You can choose to use any form of media for your ads. For example, Slideshows, Photos, and Videos, etc.


Pay per Click Ads is a great way to acquire new customers and grow your business. With more and more businesses starting up online, it is vital that these business owners understand the importance of PPC Ads.

These are the top 5 reasons why you should use PPC Ads:

  • Very cost-effective
  • Easily get your targeted audience
  • An easy way to see how customers react to your product
  • Integrates well with other digital marketing strategies
  • Helps you easily retarget


If you have any questions regarding Pay per Click Advertisements, feel free to reach out to use at Cyrusson. In addition to that, if you are also looking for help to strategize your PPC Ads, we have a whole team of experts waiting to hear from you! Our team will gladly help create a PPC strategy that is best suited for your business. So, why wait? Call us now!

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