With billions of searches per day on Google, you can use search ads to make sure potential customers notice your brand, consider your offerings and take action.
For a search campaign, you’ll select a goal, like driving traffic to your website or increasing sales or leads.
And with pay per click (PPC) search ads, you’ll only pay when your ad gets results, like people when people click your ad to visit your website or to call your business.
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Speaker 1 (00:00):
In 2020 Google’s ad revenue amounted to just over $146 billion. And Google adds a lot to that. How it’s because everyone is clicking on Google ads. [inaudible]
Speaker 2 (00:20):
Look when you do a Google search, what do you see at the very top? It’s typically an advertisement. That’s a Google map. Now as a business owner, you can also play some ad
Speaker 3 (00:30):
By paying Google through their service called Google AdWords. And that’s how you get listed there today. I’ll share with you how you can improve your Google ad campaign and quality score. So you pay cheaper for every ad per click. The way Google ad works works is every time someone clicks on your ads, you pay money as a cost per click. When they don’t click on your ads, you don’t pay Google, but if you want to improve the quality score, so you rank on Google and at the same time, pay cheaper clicks, target, very specific keywords. Don’t do broad match.
If you go off to very specific keywords, by doing an exact match, your ads will only show up or that specific keyword or phrase. When you go to broader, you’re going to end up paying more per click, because Google is going to show your ads to people who might not necessarily be looking for your products or services. The intent isn’t there. So even if you’re not ready to buy A product, as long as they mentioned a few words of the keywords that you’re targeting, your ads will display for them.