Photographs dominated the social media world for a long time. This is understandable given their capacity to grab the viewer’s attention significantly more quickly than written content. On the other hand, videos may be just as successful in capturing your audience’s attention.
Video content is not new to social media marketing. However, it is growing in popularity thanks to innovations in different technologies. It is now an ideal way to engage your customers and give them a reason to share your branding message.
The concept behind making a viral video is to create a piece of content that will be instantly relatable to your potential customers. Let us dive deeper into different types of videos for you to expand your knowledge.
The Best Types of Video for Social Media Marketing
1. User Testimonials
User Testimonials are video recordings of individuals sharing their experiences with the company and its products. The testimonials provide real-life examples of how people use them.
These videos help businesses establish a more personal relationship with their customers. If they see testimonials, they can usually relate to the person on the screen. This allows them to put more trust in the business. Besides the ability to establish trust, it can also increase customer loyalty.
2. Behind the Scene Videos
What do you get if you combine photography and video? – behind the scene videos. These videos are perfect for the brands who want to share their story and provide sneak peeks behind the curtain. It gives the people the idea of what life is like in your company
These can be in various ways, such as sharing the story behind the conception of your business. Or, you can use them to explain how the products are made. Either way, behind the scene videos, can make a choice for your company more relatable to your clients.
3. How-To Videos
How-to videos are the ones that explain the step-by-step of doing something. It can be a how-to video or a how-not-to video. It just has to follow a specific process and deliver a solution in the end.
These types of videos can be used for various purposes:
- To demonstrate how to use a product
- To provide instructions on how to make something
- To tell a story in which the result is something useful
These videos won’t necessarily be about your product. They can be about a related topic that enhances a viewer’s overview of what the product can do.
When you make a how-to video, you give your audience something to engage with. If another user wants to learn how to do something from the video, they can easily share the video with their friends. How-to videos are a great way to increase traffic to your website and blog.
4. Video Advertisements
Video advertisements are the most common type of video for social media marketing. They are so popular because they are the cheapest way to reach a large audience.
Unlike other types of video, this one is created with the intent to profit. It is not about sharing a story or sharing information. It is about selling a product or a service.
There are many different types of videos you can use on social media. You have to remember it should always be entertaining to your audience, no matter which style you choose. The more entertaining your videos are, the more people will be encouraged to share them.
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