What is Content Marketing? Why is it Important?

Mar 3, 2020 | Digital Marketing, All


Over a recent couple of years, traditional marketing has taken a backseat, and content marketing has exploded. Although a very common term, the idea of what content marketing actually entails is not clear amongst everyone’s mind.

Content Marketing is a very popular marketing strategy that consistently creates quality, valuable, and relevant content for a specifically targeted audience. Content can come in the form of Videos, Vlogs, Blog Articles, Image, Infographics, etc. The possibilities are endless. A marketer’s main goal for this is to attract new customers and retain the old ones.


Content Marketing is more than providing sales pitch and giving them a list of your products to purchase from. It is more than ruling out the advantages and disadvantages of using your product over your competitor’s.

The purchase decision of a customer depends on various things, including online reviews and previous customer’s opinions and experience. What it doesn’t depend on is the company’s sales pitches and articles on why their products are the best. The only thing a company can do in order to help their existing and potential customers to buy their product is to create a strong friendship with them.

Why? Establishing such a relationship with the targeted audience helps them trust the company. And this only works in the company’s best interest. This can be easily done through content marketing. Once they have access to all the useful information, they will come to value your words and advice. The content you publish can be for example tips, recipes, DIY Projects, etc. but will depend on your business and suitable for your targeted audience.

A proper content marketing strategy can not only help you gain brand loyalty but acquire customers who truly appreciate and trust your brand, regardless if they have purchased your product or not.


It is quite expected that someone who is just starting out will be a bit confused about where to start and what to start with. Before you proceed any further, clearly map out your goals and expectations from your marketing strategies. It is important to be realistic and patient with your goals. If you are really unsure, then you can also choose to outsource to professional marketing experts.

One of the most important things about marketing is knowing your customers and whom to target. Luckily for us, the internet is like a giant vault of all of our information. You can use this to segment your audience and target specifically to one. Just make sure that the content you are providing is relevant to this particular group.


There is no doubt that having proper and strategic Content Marketing plan can make a world of difference for your business. To know more about content marketing, contact Cyrusson Inc today for help.

Not only will we provide you with answers to your questions, but also help create a proper and strategic Content Marketing plan that is tailored to your business, guaranteed to bring you success.

A certain Digital Marketing Agency in the San Francisco Bay Area is eager to hear from you soon!


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