Gone are the days when business owners have to rely on either print media or TV/radio for the promotion of their company.
Currently, digital advertising has taken over the charge of boosting all types of businesses. Due to the increasing number of internet users, the overall scope of digital advertising is offering massive opportunities.
The reason behind the success of this marketing channel is the output or Return On Investment (ROI). Businesses gain more exposure after promoting their brand via digital advertising.
When more and more people are joining online platforms, the chances of generating new leads also increase. As a result, the customer circle starts to widen.
However, if you are not familiar with this type of advertising, we are here to serve you. In this article, we will try to explain what is digital advertising— that too in an easy to understand manner.
What is Digital Advertising?
To put it simply, digital advertising is just like any other kind of advertisement. However, the major difference relates to the platform. Unlike, print media or TV advertisements, digital advertising appears online.
Some of the most common digital media platforms include social media apps, web browsers, and other online assets.
Mostly, digital advertising is paid. This suggests that you have to pay for showing your ads on some else’s social media account, page, or website.
Why choose Digital Advertising
Once you know what is digital marketing, the next step is to talk about its advantages. Prior to running digital advertising, make sure to take a look at why it is so important.
According to an estimate, the number of searches made in 2018 was 3.5 billion. Out of these, 92% of searchers had chosen a business that was advertised on the first page.
Similarly, 64% of online shoppers expressed that a social media video helped them while making a purchase decision.
On the other hand, the turnout of social media users is surging with each passing day. These users are the actual audience of any advertising campaign.
Whenever you are posting an ad on a social media page or website, it reaches the millions of people. More visitors means more chances of getting more leads.
Most Suitable Digital Advertising Channels
Digital advertising is a primary term, which covers a wide range of online marketing strategies. Below are some of the most popular digital marketing channels.
1 – Search Engine
Search engines (Google, Yahoo, Bing, etc) serve as the gateway to the online world. This is the platform, which takes users to other online sites and social media pages.
Hence, one can’t underestimate the role played by a search engine in the field of digital advertising. In fact, it has helped a variety of companies to boost their businesses and reach new customers beyond any boundaries. The paid search advertising includes ads, which appear at the top of a Search Engine Result Page (SERP).
2- Social Media
Social media offers a more personalized approach when it comes to reaching the target audience. This is so, as social media platforms such as Twitter, Facebook, and Instagram serve as effective tools to reach and influence targeted audiences.
3 – Video
With each passing day, video is surging as the most preferred digital advertising strategy. Some of the widely used video advertising tactics include traditional ads, funny and interesting videos, influencer’s videos, and product reviews.
4 – Pay-Per-Click (PPC)
No doubt, pay-per-click is the widely acclaimed channel for digital marketing. It serves as a way of displaying banner ads and promotional stuff over different platforms. The advertiser pays a fixed amount for each click on the posted ad.
5 – Display ads
These are the more generic types of ads that are normally displayed on websites and blogs. Usually, these ads consist of static images with a company name or slogan. In addition, this type of ad serves the purpose well as a call to action (CTA).
Normally these ads are displayed on websites and blogs, which help to generate new leads and increase the number of prospective customers.
We hope you found this article helpful in understanding what digital advertising consists of and the benefit it can bring to businesses. If you would like some guidance or a team to manage your digital advertising campaigns, feel free to get in touch with the Cyrusson team – we’re always happy to help!