What Is Local SEO? Why Is It Important?

Jan 17, 2021 | SEO, All, Digital Marketing

Search Engine Optimization is better known by its acronym, SEO. Local SEO is a component that focuses on optimizing a site so that it can be found in local search results. It shows the information of local businesses like “lawyers near me,”  “doctors near me,” etc. In other words, local SEO is a strategic process with an aim to optimize local businesses. The most important parts of these efforts are link building, on-page optimization, and content. 

Reasons Why Local Search is Important

  • 50% of people who perform a local search on their mobile phone then visit the store within the same day or two.
  • 34% of people who search on a tablet or computers also did the same.
  • 60% of American adults carry out searches for local products or services on smartphones or tablets.
  • 18% of local mobile searches result in sales within one day.
  • 71% of people said that they search for the business location to confirm its existence before going there for the first time.
  • 1 in 3 searches on smartphones was executed before visiting a store.

Who Benefits from Local SEO and why?

There is no doubt that local SEO has become a need for a business. Whether you own a small business or a large enterprise, the fact is you need to get it optimized in order to show up in local searches. There are many professions that may benefit from Local SEO. These are:

  • Lawyers
  • Plumbers
  • Restaurants
  • Cleaning Companies
  • Senior Living Homes
  • Doctors (Surgeons, Dentists, Etc)
  • Locksmiths etc.

Although these are the professions that may benefit from SEO, there are also some that don’t need SEO efforts to be in the hit list. For instance, businesses like local authors, businesses and eCommerce shops that don’t want to share their information online and want to keep the information private.

Important Parts of the Local SEO

When it comes to local SEO, one thing you need to keep in mind is it is not all different from organic SEO. It requires content, on-page technical SEO, keyword research, etc. Perhaps, these elements are quite important if you want your business to outshine competitors in the Search Engine Results Page (SERPs). Therefore, when optimizing for local research, these are the parts that will need more focus.

The Future of Local SEO

Undoubtedly, local SEO has improved significantly over the years. With the evolution of devices like Google Home, Amazon Echo, and smartphones, now communication has become more conversational type, meeting human understanding. Therefore, it is suggested that these devices implement faster and high-quality algorithms to serve voice search results to the user.

The importance of local SEO will continue to grow. More and more businesses will try to make their presence to the top of local search results.

If you are looking to get local SEO for your business, then you need to get a team of professionals like Cyrusson. With years of experience, we provide you with the best local optimization of your business. 

To learn more about the factors in Digital Marketing check out: Understanding SWEPS: The Components of Digital Marketing + CM

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