What is SEO? 3 Ways to Increase Your Rankings

Feb 18, 2020 | SEO, All, Digital Marketing

What Is SEO aka Search Engine Optimization?

Search Engine Optimization, or SEO, refers to the changes made to your online presence and content in order for your business to appear on Google searches. Making your website SEO friendly means you are more visible on every search made on the engine whether paid or unpaid.

Google and other search engines will scan your websites and its content through crawling. Crawling refers to search engines scanning your contents in order to determine what your content entails. This allows the search engines to provide deliver more relevant search results.

That means, if your website is SEO friendly, the search results will be more in your favor. Search engines will recommend your website more given that they are user-friendly and aesthetically pleasing to the eye.

What Is a SERP Ranking?

SERP stands for Search Engine Results Page, and your company’s SERP ranking is where your website is listed on in the search engine results. The higher your company’s SERP ranking, the more your visibility will improve and hence, will help you gain more potential customers.


Since your SEO ranking is a vital component for your website’s success, it is important to ensure that you are working to improve your ranking. While most of it is determined by Google’s algorithm, there are a few things that you can do to increase your chances.

  1. Create and publish quality content: Creating and publishing not only quality content but also ones that are unique and original will help search engines pick up more about your business. The more content that you publish online, the more the search engines learn about you. Hence, recommending your website and content on search engine results becomes a no brainer.
  2. Don’t underestimate keyword research: Don’t be so quick to brush off researching on keywords. You need to know what keywords your existing and potential customers are searching with in order to ensure that your website is one of the names in their list of results. Once you know these keywords, you can start incorporating them in your content. This will increase your SERP ranking significantly.
  3. Ensure that your website is mobile friendly: If you don’t already have a mobile-friendly website, what are you waiting for? Ensuring that your website is mobile-friendly is one of the most essential steps for your business. You want your audience to be able to view your content comfortably in any of their devices. If not, the chances of them coming back a second time are slim. A mobile responsive website is a very important on page SEO factor.


If you have any unresolved questions regarding Search Engine Optimization (SEO) and what it means for your business, feel free to reach out to Cyrusson to learn more. Our team of experts will also help you get started with Search Engine Optimization for your website.


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