What is Social Media Management (SMM)?

Feb 5, 2020 | Social Media, All, Digital Marketing

Whether you run a small store or a big company, Social Media is one of the most essential parts of your business marketing strategy. Social platforms play a vital role in connecting you with your customers, boost your leads/sales or increase brand awareness.

More than three billion people across the world use social media and it is not a passing trend. Knowing that social media plays an important role in using social channels to influence conversions and grow your reach. So, what is Social Media Management and why does your business needs it? In this post, we are going to read about it in detail.

What is Social Media Management?

SMM or Social Media Management is the process to manage your online content, interactions on different social media channels like Twitter, YouTube, Pinterest, Instagram, and Facebook. Social Media Management is more than just posting your company’s updates on social media profiles. It also includes seeking new prospects to increase your visibility and engaging with your audience.

  • Increase Brand Awareness
    Social Media is the most cost-effective digital marketing methods out there used to increase the visibility of your business and syndicate content. By implementing a social media strategy, you can increase your brand recognition as you will be engaging with a wide base of audience.
  • More Inbound Traffic
    If you don’t market your business on social media, your inbound traffic will become limited to usual customers. The people who are familiar with your brand will look for the same keywords you rank for. So, if you don’t use social media as a part of your marketing strategy, you will face more difficulty in reaching out to your loyal customer base. Every social media profile that you use for marketing purposes is the door of your website and every content you have on it is an opportunity to draw new customers. By syndicating your content on several platforms, you’ll get organic traffic on your website.


  • Improved Search Engine Rankings
    Undoubtedly, posting on social media get traffic to your business. Search Engine Optimization (SEO) is quite important for achieving higher page ranking as well as obtaining traffic to your website. According to social media examiner, more than 58% of marketers are using social media for one year or more to see improved social engine ranking. By ranking on the top positions for your specific keywords, you will be able to revolutionize your traffic along with generating results for your business. In order to give your website high-ranking through social media, you need to create high-quality content that contains your targeted keywords. Content like case studies, employee photos, infographics, blogs, and business information will make the social media profile credible and intriguing.


  • Higher Conversion Rates
    When your business gets increased visibility, your business gets more opportunities for conversion. Every video, image or post can lead viewers to the website of your company and thus it helps in higher traffic that means higher conversion rate. Brands become interactive by commenting, sharing content and position status on social media. More than 51% of marketers even claimed that taking the time to establish relationships with consumers showed positive results in a sale.

Social Media Management (SMM) is the an effective strategy if done correctly. If you are looking for experts that can help you with all the benefits mentioned above, contact Cyrusson.

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