What is Social Media Marketing (SMM)?

Jun 18, 2020 | Social Media, All, Digital Marketing

With the advent of digital marketing, there is a wide assortment of tactics available and one of them is Social Media Marketing (SMM). Basically, Social Media Marketing is an act of creating content in order to promote your products or services on various social media platforms like Twitter, Instagram, Facebook, etc.

SMM is based on an organic search principle which means that when a website or its social network page is active, the position of the website on search engine increases and will be seen in the first few results. As 90% of users are using the internet to search for products and services, 70% click on the first five results only. Therefore, the main purpose of websites is to appear on those first five results.

How to use it?

The main purpose of SMM is to increase brand visibility, reach more potential customers and communicate with the users. The main point is to draw direct feedback from potential customers so that the business gets easier to access. This feedback can be either by making complaints or asking questions. This type of Social Media Marketing is also known as Social Customer Relationship Management that leads to enhancing Return on Investment and credibility.

Starting with Social Media

Before you start with creating campaigns for your social media marketing, you need to consider the goals of the business. With a social strategy, starting a social media marketing campaign is simply not a wise decision. When defining your social media goals, you need to think about a few aspects like your target audience, what you want to achieve through social media marketing, how your target audience uses social media, what message you want to convey through your SMM campaign?

Benefits of Social Media Marketing

There are several benefits of SMM for all size businesses. The most effective are:

  • Increase Brand Awareness
    Social Media has been proven to enhance brand awareness by getting engaged with potential customers. Social engagement includes likes, shares, comments, and re-post. Social Media, moreover helps you increase brand awareness by directing traffic to your site. You can do this by including links to your site in your posts, bios, and profiles.
  • Boost Conversions and Generate Leads
    Sharing and promoting products on social media is an easy way to boost conversions, increase sales and improve lead generations.
  • Foster Relationships with customers
    By connecting and engaging with the followers on your social media, you’ll be able to build lasting relationships with them. This can be done by interacting with them on the posts, replying to their questions, comments, and providing them any help they need.
  • Learning from Competitors
    Social Media is one of the great ways to promote the product’s campaign, a business is implementing. Whether the products they are promoting, social media tactics they are implementing, etc. You can easily review the social accounts of your competitors to ensure that your brand is unique.

    When it comes to Social Media Marketing, it is important to look for a professional service provider like Cyrusson.  You can get in touch with our SMM experts, and we will be more than happy to help you with your business marketing on popular social media platforms.


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