For any business to succeed in 2021 and beyond, it requires a robust, active online presence with a confident brand identity and loyal customer base. Even during times of economic uncertainty, staying connected to your target audience and maintaining relevance is crucial to thriving and surviving, particularly in a marketplace that’s hard to stand out. However, generating engagement is much easier said than done, especially when you’re advertising in San Francisco.
However, establishing a solid digital presence will thrust your business into the spotlight for good reasons, drawing more attention to you and attracting more potential customers. It involves much more than creating an attractive website and posting updates on social media; you’ll have to create thoughtful content, share it, and interact with your audience.
The Importance of a Strong Digital Presence
According to a Salesforce study, 85 percent of consumers research extensively about a product before purchasing it online. They also use websites and social media to make informed decisions, checking out photos and other reviews to determine customers’ experiences with the product. To make sure your business is on their radar, you’ll need to implement a sound online strategy to grow your brand awareness and recognition.
When people know who you are, they’re more likely to follow your online activity and interact with you. When this happens, you’ll have the opportunity to create a narrative on your brand’s identity and what sets it apart from everyone else. Doing this will shape the conversations about your company on social media, online reviews, and in other spaces, affecting your reputation and people’s decision to purchase from you. More people will show their curiosity about your brand when you have a strong digital presence, priming them to convert.
Building a Better Presence Online
Digital marketing in San Francisco can be incredibly tough, but focusing your efforts on being an active voice in the online sphere will bring you closer to success. You can start by establishing your presence online, which involves more than creating accounts and occasionally posting updates. It includes developing a professional, attractive website with an intuitive interface, inspiring your customers to purchase from you. It must have a clean, modern design that highlights your brand’s personality and values, which will surely make a significant impression on your customers.
However, your customers need more than something pretty to look at and appreciate. You need to give them a reason to keep coming back to your website, which you can do by providing informative, original content about your products and industry. You must also ensure that all information displayed on your website and social media is accurate and up-to-date while being relevant to your audience. If you frequently share updates about your brand or keep a well-maintained blog full of fresh, unique content, your target audience will be more inclined to visit and stay on your website, nudging them further towards conversion.
It’s important to note that your customers exist outside of your website, and you’ll want to engage them in other spaces as well, like social media. Keep an active and consistent presence on your social media profiles by sharing photos, liking and replying to their comments, and even following some of your customers. Doing this will help you establish a more personal relationship with them; when they feel like they can trust you, they’ll be more likely to recommend you to their network, increasing your client base exponentially. You’ll also want to monitor the conversations around your company on social media to get a handle on your reputation and find hidden gems you can use to build your brand further.
Nearly all businesses are online these days, which often translates into a crowded marketplace fighting for the attention of your shared target audience. However, by investing in a strong digital presence, you can leap ahead of your competitors and propel yourself to the forefront of your industry.
Cyrusson is a full-service digital advertising agency in San Francisco helping solo entrepreneurs and national corporations bring new customers to their virtual front door. Our digital marketing solutions include advertising, website, SEO, listings, and more. Get in touch today for a free consultation and digital presence audit!