SEO is essential for your digital strategy. But why? What exactly is SEO? You’ve come to the correct spot if you’re asking these questions. In today’s digital age, every company, B2B and B2C alike, is asking the same questions (or they should be).
In a nutshell, SEO determines a company’s organic internet presence to potential clients. As a result, it is an essential component of every digital strategy. This article will help you grasp the significance of SEO in digital marketing and strategy, how to optimize its advantages for your organization, and investigate the SEO methods your rivals may be doing. SEO is only one component of a larger digital picture, but it may have significant benefits when integrated into your online strategy.
What is SEO?
Search Engine Optimization (SEO) is a way to make your website more visible to search engine results pages and more valuable to search engines.
There are hundreds of factors that search engines consider when deciding a site’s ranking. This can include information on your business, the site itself, the content, links, and many other factors. Optimizing your site for SEO can help to improve all of this and improve ranking.
To put it simply, SEO is about making sure that your site is easily found by the search engine, that your business and website is relevant to users and that your site is what the user expects to see, therefore making it easier for them to navigate and engage with your site.
To help you better understand why SEO should be part of your digital strategy, we have compiled three key benefits:
1 – Boost Organic Traffic With SEO
Organic traffic is the number of visits to your website that are organically generated, i.e., people who have found your website by searches, compared to the number of visits that have been generated through other mediums, such as paid searches (for example, Google AdWords), social media and email.
In 2016, Bing reported that 35% of all organic traffic came from searches. Therefore, having a site that ranks highly on search engine results pages can help increase your organic traffic. If your website is performing well for search queries that are key for your business, then you can see an increase in your organic traffic. If your website is not ranking, it might be time to get in touch with local SEO agencies to find who can best help you.
2 – Increase Your Brand Awareness
Search engines are now becoming a primary source of information for consumers more than ever. As previously mentioned, search engines provide the first stage of information that users are looking for. Having a well-performing website that ranks highly on search results pages, can help to increase brand awareness.
Understanding your audience, their needs, and what they are searching for online is key to your brand awareness. If your website is of great quality and your audience loves it, they will share it with their social networks and recommend it to people. Organic traffic and brand awareness is how search engines have created one of the most successful advertising platforms for businesses. This is your free advertising, and it is more cost-effective in the long term than paying for adverts.
3 – Improved User Experience
When thinking about SEO, don’t forget that your website is a tool at the end of the day. It is there to help you achieve your business goals, whether this is to generate sales, traffic, or get leads.
If your website is not providing a good user experience, your users won’t use it, they won’t trust it, and they certainly won’t recommend it. The user experience is a key factor in ranking. Sites that perform well for user experience are ranked highly on search results pages. Therefore, integrating SEO into your digital strategy will help to improve user experience and, therefore, your ranking.
Conclusion
SEO is essential to the overall digital strategy of any business. Understanding your audience and their needs, aligning this to the best SEO practices within the current algorithm, and creating a well-optimized website will see you having a website that ranks high and has a high level of organic traffic and brand awareness, and improved user experience.
Optimize your SEO strategy by working with our digital marketing agency in San Francisco. We team up with businesses in California. Book a call today!