Some (not all) marketing agencies guarantee results. But should you believe in a marketing agency guarantee? We look at how businesses can navigate tricky waters and hire the right agency. "Will you guarantee results for my campaign?" A potential client threw this...
Your company's online reputation may tell your own story, but you can take control over that narrative. Using the right data, you can shape how your company is viewed. To do so, you need a brand reputation management strategy. These are the methods you use to make...
This article talks about 5 social media platforms that lawyers and law firms can use to improve their social media reach and visibility.Reaching out to new people, attracting prospective clients are two of the greatest challenges for any law firm but with the right...
Belonging to the service sector, plumbing companies simply can't afford to let their branding efforts fall short of expectations. In such a competitive space, if you don’t have a proper brand strategy, you run the risk of being dismissed from the get-go. Here are 7...
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When it comes to marketing a business, most managers and business owners immediately jump to the tools and techniques that they think will have a sound impact. From logos and brochures to websites and social media, most businesses will straight away get into the mad...