Digital Marketing Planning Pt 4: Marketing Mix

Oct 30, 2019 | Digital Marketing, All, Marketing

Our team of experts at Cyrusson understand the importance of Digital Marketing Planning Marketing Mix and the effective incorporation of all its components. From analyzing to control, there are many steps that are included in a successful digital marketing plan. So, we have introduced a 6 part series of articles regarding ‘Digital Marketing Planning’. Cyrusson wants to see your investment in digital marketing be fruitful, therefore, we are ready to provide you with all the information you need.

In Part 1, we discussed External Analysis. Analyzing the external landscape consists of market analysis, target analysis, SWOT analysis, competitor analysis, and performance analysis. Through this analysis, we understood the market we are operating in, who buys our products, and we also get to understand our company on a deeper level. This helps us decide what will work for us and what won’t.

In Part 2, we discussed the importance of having clear Business Objectives. This included understanding the type of firm you are, the direction you want your company to go to, and the types of product and services you want to offer your customers. It also included setting goals and plans on retaining existing customers and acquiring new ones.

In Part 3, we discussed the importance of having effective strategies and how it is one of the most vital parts of marketing planning.

Moving on to our next installment, Part 4 will cover one of the basics of marketing, which is the Marketing Mix. In this step, we will be accumulating all our previously gathered knowledge and finally put it to work.

Digital Marketing Planning: Marketing Mix

Digital Marketing Planning Marketing Mix

Product/Service:

In addition to knowing all the advantages your product has over your competitor’s, it is also important that you know where your product is lacking. You should keep in mind that whatever you offer must have a unique selling point.

People:

A good customer service is a vital component that leads to a business’ success. This initiates good reviews and recommendations and increases brand loyalty.

Process:

This refers to the process of delivering the product or service, hiring the right staff in order for the procedure to run smoothly and satisfy customers.

Positioning:

This is the place your company is in the industry. The main objective is to obtain a better position by implementing strategies.

Promotion:

Marketing your products or services is an important investment to make. It is important to come up with innovate promotional strategies, and using only traditional marketing methods won’t work. If you need any help in this regard, you can always contact our team at Cyrusson. We will help create a promotional campaign that is best suited for your business.

Place:

The location of your product or service will not only affect your budget, but also the sales. It is important that you properly plan and prepare a solid budget for this component of the marketing mix.

Price:

Every and all businesses must make a profit. However, while deciding your profit margin, you should be extremely wary of your product’s market and perceived value.

Performance:

It is also important to monitor your firm’s performance in order to understand what you are doing well and where you are not. Monitoring will allow you to correct any mistakes made and improve in areas where needed.

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