Wondering about the cost of Google Ads? Various factors, such as keyword competition, industry, and bid amount, determine the price of Google Ads. Here we look at factors that influence the cost of Google Ads.
Who can ignore digital advertising as a marketing plan in today’s business world? And there cannot be a better place than Google to find prospective customers. If you want to get online visibility, stand out from your competitors, and find more sales and growth, Google Ads can be your ideal way of achieving all these. But before you decide on starting a Google AdWords campaign, it is important to understand everything regarding Google Ads and as well as Google Ads Prices so that you can make the most out of it.
What do You Mean By Google Ads or Google AdWords?
Previously known as Google AdWords, Google Ads offers a platform for businesses to portray brief advertisements, service offerings, product listings, or videos aimed at prospective customers. Whenever we search on Google, we often find Google PPC ads. These ads can come in various forms, like search engine ads, video ads on Youtube, display ads on mobile apps, and non-search sites.
PPC or Pay Per Click is an important aspect of Google Ads. It means the advertiser does not need to pay any cost when displaying a Google PPC ad. They are charged only when someone clicks the Ad. Therefore, Google Ads cost is the pay-per-click fee that an advertiser must pay, depending on many factors. The final charge for a Google Ad is calculated based on them. If you are unsure whether running a Google Ads campaign will help your business, then look at how Google Ads can help market your products and services.
How Can Google Ads Benefit Your Business?
There are several benefits of using Google Ads to promote your business. Here are some of them –
Enhanced Visibility
Any digital marketing campaign aims at getting maximum exposure to the potential customers. As you know, the reach of the Google search engine is massive; therefore, it lets you reach a huge audience. With Google Ads, you get the benefit of ranking on top of organic results; your prospects usually see you on top of search results and click your ads. What can be a better way than winning over new customers? Google Ads, therefore, offers you a huge advantage over your competitors.
Focused On Interested Customers
A big advantage of choosing Google Ad is being keyword focussed; it targets only those qualified users who have a keen intention to buy. Only those interested in your products or services would click on your Ad. And once they interact with your Ad, you need to pay, else not. Therefore you can strategize on Google Ads cost. When you choose the right PPC agency, you can expect significant results without spending much.
Offers Flexible Options
There are plenty of flexible options that you get with Google Ads. You can choose how much to spend on the Ad campaign, time duration of running your Ad, and your target audience. You must decide what ad to use, like display, shopping, video, local, search, or discovery. You can also choose the best option from the pricing models: PPC, CPM, CPA, or CPV. PPC is the most favored choice for Google Ads, and when looking for a San Francisco PPC Agency, you can be sure that a renowned agency will show you good results.
Quick Results
Whether you have an SEO campaign running or not, Google Ads will give you results by making your products or services visible to your target audience at the perfect moment. When looking for fast and instant results, Google Ads work remarkably better than other traditional marketing options like SEO which usually takes months to show up results. With both strategies at work, you will surely see better results, and there is no doubt.
Gain Actionable Insights
Google Ads lets you have a better understanding of your audience. You can study how your target audience interacts with your Ad, which keywords are getting the most interest, and which Ad copy is earning the maximum impressions and interactions. Thus you gain an insight into your target demographic that click on your Ad.
So, having been briefed about all these benefits that Google Ads bring you, the first question hovering in your mind might be Google Ads Price and a couple of relevant stuff. Once you have a clear idea of Google PPC Ads, you can plan the right strategy that will show you the results you are looking for.
How Much Do Google Ads Cost?
There is no doubt that a successful PPC campaign run by a professional PPC agency will show you a significant boost in sales. It is a proven way to capture new customers while outbidding most competitors. Especially for new businesses, running Google Ad campaigns to test the product appeal or website landing pages fetch good results. Regarding Google Ads cost, you have to pay as per the current rate per click in your niche. You can do some research to find that out.
The best part of the Google Ads platform is it lets you keep your costs affordable by allowing you to manage your PPC Ads, choose the most apt keywords, and set a daily PPC budget. The most important factor affecting Google Ads price is Google Ads auction. You need to know how much your competitors pay for the same keywords per click to do well. Accordingly, you can choose whether to bid more for the same KW or not as per your budget.
Google Ads Auction
Google’s PPC advertising platform allows you to create ads, bid on specific keywords, and decide how much you will spend per click. When discussing Google Ads price, Google Auction would come into the picture. Well, it is an auction system that lets you bid on definite simple or long-tail keywords. When your bid is higher than your competitors, Google displays your Ad on top of the search results page for that specific keyword. A little tag marks it as a paid result.
The best part of Google Ads cost it does not put a hefty expense on your shoulder. You do not pay for the Ad placement; you pay only when a prospective customer clicks on your Ad. Another big advantage of Google Ads is setting an average daily or monthly budget depending on your convenience.
How Much Do You Need To Spend on Google Ads?
Though there are several factors based on which Google Ads price varies, the average cost per click is between $1 and $2 for display on the search network. The average cost per click for display on other websites is under $1. Advertisers spend over $10 per click on an average where more revenue per customer is generated. The highly competitive and most expensive keywords may cost $50 or more per click from industries like law and insurance. It is not unusual for giant retailers to spend up to $50 million per year on such Ad campaigns, whereas, for small and mid-size businesses, it equals around $12,000 to $120,000 per year.
Factors That Decide Google Ads Price
The price of Google Ads, also known as the cost-per-click (CPC), is determined by several factors. These factors include –
- Industry: The Google Ads cost depends to a considerable extent on what kind of industry you are in. You must pay a hefty CPC (cost per click) rate in real estate, legal, accounting, etc. A single client in these industries brings a lot to a business, and a CPC of $50 is a small price to pay.
- Lifecycle of Customer: Customer lifecycle is a prime factor when clients require longer to decide. From visiting your website to downloading content to participating in a webinar and finally making the move, you need to stay on top of the choices throughout the process.
- Trends of the Market: You need to keep up with the current market trends as they keep on changing continuously. You reap benefits only when you are well aware of the latest trends in your industry.
- Managing Google Account: It is important to manage your Google Ads account smartly. Hiring a PPC agency can prove to be beneficial. They will help you to keep costs low and earn high returns. When you hire a San Francisco PPC Agency, you need not worry about high expenses on Google Ads.
An Important Consideration Before You Spend on Google Ads
It is crucial to understand the relative value between your expected revenue per customer and how much you can spend on your Ad campaign. If you are new to running ads on Google, it will be wise to start with a low budget, monitor the performance, and once you see an encouraging ROI, you can increase your budget for Google Ads. Adjust as you like and see what works best to achieve ROI. Ensure your ads are high-quality and attention-grabber, do enough keyword research and know what your customers click on. Also, try to improve your landing page experience and observe your competitors to find out what works for them so that you can create more appealing offers.
How Can a PPC Agency Help You Manage Your Google Ads Campaign?
When you hire a professional PPC agency, they maintain a good Google Ad structure. They offer end-to-end solutions, including everything from campaign type to keyword selection to ad copy and extensions. When you choose a San Francisco PPC agency, you get the keywords enlisted using Google Keyword Planner. Assessing performance and making data-driven optimizations are a part of the job done well by a PPC agency. On top of that, you remain aware of your Google Ads expense because a professional agency performs account audits on your PPC campaign.
When planning to run a Google Ads campaign for your business, hiring a professional PPC agency will be sensible. The right PPC agency will make sure that you find success by spending on Google Ads campaigns. Cyrusson Inc. can be your ideal choice when considering a San Francisco PPC agency. We have highly motivated and Google-certified expert professionals who run result-oriented Google Ads campaign that effectively converts prospects to customers. Call 415-228-9969 for a free consultation today, and let’s get started!