Getting a good Google ranking online is not a matter of luck but it is a result of deliberate efforts made by businesses and their SEO agencies. There are many reasons why you might not be ranked online, some of which are discussed in the article.
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“How Will You Improve My Ranking?”
This remains the most pertinent question a client asks any SEO company upon hiring their services. But as the SEO campaign progresses, clients start worrying as they don’t see desired rankings immediately. Many become worried that their money and time are getting wasted because the campaign isn’t yielding a higher ranking. While it is natural to worry about SEO rankings, if you too are thinking excessively about it then you must understand that SEO does not show results overnight. SEO agencies have to put in hours of work and must understand the intricacies of a certain business to be able to deliver high-quality SEO results.
There are several factors why your SEO rankings are not as per expectations – yet. A successful SEO campaign is a combination of many factors such as location of your business, competition in your industry, the quality of your website, domain age, quality of back-links, keyword optimization etc. If your business isn’t ranking online, instead of being impatient, we need to dig deep into the reasons why your SEO campaign is failing. In this article we will discuss some of the reasons why your SEO rankings may not be up to the mark. It is important that you (as well as your SEO agency) understand the complicities of search engine optimization.
1 — You Are Not Allocating Enough Funds
One of the greatest challenges for any SEO company is to work on a tight budget, especially when the client’s goal is very high. If you think that SEO should not cost you a lot, you are not entirely correct. Though most SEO agencies today offer various price ranges for varying services, if your goal is to achieve better rankings in a highly competitive market within the shortest period of time, then you must be ready to spend money.
It is advisable that instead of finalizing the budget first, you discuss your goals and requirements with the agency first. Try to be on the same page before finalizing the budget. If you cannot allocate a meaningful budget at the very beginning, there are other ways to improve rankings with lesser budget – but you’ll probably have to resort to less-desired target keywords.
2 — You Choose Keywords
A common reason why you may not be getting your desired rankings is because you chose the keywords and didn’t rely on you SEO Agency’s keyword research. Your intentions may good and you simply want to be part of the process. However, you must realize that an SEO agency has deeper and wider knowledge of keyword optimization. They can better decide the success ratio of any keyword used. Choosing keywords involves meticulous research and if done properly will eventually improve website rankings.
SEO agencies usually prefer to take time with keywords. Instead of using high ranking keywords from the very beginning, they prefer to use less prominent ones in order to build the website’s authority and Google’s trust. Once that’s done, high priority keywords are used. While you may insist on using a certain set of keywords, the agency will have a better idea on how to improve your rankings by using a different set of keywords.
3 — Not Communicating with the Agency
There are another sort of clients who often make the work difficult for SEO agencies and they are the unresponsive clients. A constant channel of communication with the client is necessary for the success of any SEO campaign. If you are unable to respond to an agency’s questions, you are harming your own self more than anyone else’s.
There are many things that the agency may require from you – admin access to your admin, admin access to Google My Business, any other platforms that you use for better reach etc. Apart from that the agency seeks constant feedback to improve the campaign. Not communicating will only make the work difficult. A proper channel of communication also ensures that you and the agency are on the same page as far as goals and execution of the campaign is concerned.
4 — Perils of a Competitive Market
In SEO, one formula-works-for-all doesn’t happen. A specific Local SEO strategy may have worked for others, but that same strategy might not work for you. This is especially true if your business is in a highly competitive market. An SEO campaign is more likely to be successful in a small town where there is less competition than say in a city like Los Angeles where your competition will be greater. If you are not ranking favorably just yet, understand that it could be because of where you are operating from. A coffee shop in Beverly Hills will find it hard to get good rankings on Google because the competition is stiff. A business with a physical address and operations having similar shops around will take time to rank on Google.
5 — Not Giving The Agency Enough Time
If you do not see the bigger SEO picture, you will remain impatient about rankings and results. Good SEO takes time and there is no other way of saying it. If you are expecting results within a month, you aren’t likely to see any. If any agency promises you quick results, they are either lying to get your business or employing ‘black-hat’ tactics that can penalize you by Google.
There are many factors that result in good rankings – who you are competing against, your target keywords, location, etc. A reputable SEO agency is likely to consider these factors before starting their work. On your part, you must be patient to see results. A general rule of thumb for Local SEO campaigns ~ 2-4 months to see your rankings gradually increase & 5-6 months to begin seeing the first page of Google. By month 8 most clients are on the first page of Google.
SEO is complicated, time-consuming and a highly skilled job. If you have been thinking that you can get immediate results after hiring the services of an SEO agency, you are wrong. In order to enjoy SEO success, it is imperative you work with an agency that understands and respects your urgency and works accordingly.
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Cyrusson Inc. is a leading digital marketing agency based out from San Francisco and our sole aim is to make digital marketing accessible and affordable for small businesses. We have a team of highly skilled and inspired individuals who understand the changing dynamics of Search Engine Optimization and can quickly adapt to changing requirements. Since SEO is a major part of digital marketing, we have our dedicated team who believe in constantly pushing the boundaries beyond the ordinary and achieving mind-blowing success.
Partnering with us means you have a companion who understands you, respects your wishes and brings a lot more to the table than you would expect. If you are unhappy with your Google search rankings, talk to us today. We are sure we will get to the root of the problem and together we can solve the problems – one step at a time.