A huge chunk of digital marketing relies on organic traffic to ensure that a website is being seen by its target audience. This organic traffic is found in organic (i.e., non-paid) search results, social shares, and clicks on website content. Over the years, many...
Having an online presence is no longer viewed as a luxury, but rather a necessity in a competitive market. It’s not enough to have a website and a good Facebook page for your business. Ahead of time, you need to develop and optimize your social media presence as well....
In this article, we talk about the things you should expect from an SEO agency in 2022. The blog also highlights the difference between independent agencies, consultants, and in-house SEO teams. When it comes to SEO, there isn’t a one-size-fits-all formula that can...
A brand's reputation matters a lot. When a brand has a consistently good reputation, consumers will have more reason to trust it. On the other hand, if a brand has a negative reputation, this will likely scare away potential customers. And that's why reputation...
It's no secret that a successful marketing campaign requires a great deal of planning and effort. But what many businesses don't realize is that it's not enough to simply put together a few ads and hope for the best. You need to be paying attention to all aspects of...
According to PR News Wire, about 76% of people evaluate a business’s online presence before visiting its brick-and-mortar store for shopping. About 81% of consumers search for products/services online before purchasing them. The purpose is to make an informed...
How Long Does SEO Take to Show Results? SEO is a time taking process and any business willing to invest in it must be ready to wait. But how long should you wait? This blog is an attempt to answer this question. Search engine optimization (SEO) is a hot topic in the...
In this article, we critically review the importance of multicultural marketing and how important it is to have a multi-pronged marketing approach to appeal to the new generations. “Multiculturism”, “Diversity”, “Inclusion”, “Representation” are terms that you will...
If you're a small business, you know that marketing is crucial to your success. But what are the best marketing strategies for small businesses? And how do you create a marketing strategy for a small business? We'll answer these questions and more in this post. What...
Using the biggest search engine globally, Google, businesses want to claim the best organic traffic they can get. In 2021, organic traffic climbed to 53%, while paid traffic increased by around 15%. Meanwhile, more than 75% of B2B traffic is either organic or paid....