What is Social Media Marketing (SMM)?

What is Social Media Marketing (SMM)?

With the advent of digital marketing, there is a wide assortment of tactics available and one of them is Social Media Marketing (SMM). Basically, Social Media Marketing is an act of creating content in order to promote your products or services on various social media...

Marketing Is an Investment, not an Expense

Marketing Is an Investment, not an Expense

This article is about marketing and how businesses should look at it as an investment and not an expense. Marketing has long-term benefits that cannot necessarily be measured with short-term ROI. When you are listing your probable expenditures before starting a...

What are Listings and Why Do They Matter?

What are Listings and Why Do They Matter?

What are listings? Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the...

How To Begin Your Content Marketing Campaign?

How To Begin Your Content Marketing Campaign?

There are many statistics that indicate that content marketing has become one of the leading industries across the globe. Many marketers and organizations are using a content marketing strategy to stand apart in today’s competitive market. Although, there are many...

What does an SEO Campaign Entail?

What does an SEO Campaign Entail?

In this article, we'll illustrate the importance of SEO and what an SEO Campaign entails. The key to a successful SEO campaign is to understand one’s goals and the necessary steps to meet those goals. Managing a small- to mid-sized business is not an easy task. There...

5 Reasons To Utilize Google My Business

5 Reasons To Utilize Google My Business

If you want your business more discoverable both in real life and online, then you need Google My Business. It is one of the easiest and cost-effective ways to make your business stand apart. Because for many businesses, it is important to get more customers. Google...

4 Ways to Optimize Your Social Media Content

4 Ways to Optimize Your Social Media Content

No doubt, social media content needs to be persuasive, engaging, and impactful. To attract more visitors, content creators try to create appealing content. Since social media serves as a viable way to reach the target audience, marketers are quite inclined towards...