According to PR News Wire, about 76% of people evaluate a business’s online presence before visiting its brick-and-mortar store for shopping. About 81% of consumers search for products/services online before purchasing them. The purpose is to make an informed...
This article talks about the pros of hiring a marketing agency and what happens when you hire a marketing employee. Do you want to: Attract new customers? Nurture the existing ones? Raise your profile? Make your brand stand out? There is just one way of...
When you're starting to see a decrease in numbers or not seeing the results you want in your marketing efforts, you most probably need to give your digital marketing campaign a refresh. However, changing up your battle plan isn't a walk in the park. In some cases,...
Do you want to skyrocket your conversions? Do you want to build rapport with your audience? If so, then you need to optimize your landing page. As a business owner, you want your landing page to capture your brand and entice users to explore your website. For most,...
Advertising is a business investment. If you can advertise a product, you have the opportunity to bring in new consumers or turn current consumers into loyal customers. The key here is to make sure your advertisement attracts the right audience. Advertising is a way...
Managing and growing a business requires a lifetime commitment like no other. At the heart of any business’s success is an effective marketing strategy. If you ask any digital advertising agency in San Francisco, they’ll tell that marketing strategies come in many...
The internet has made it possible for new and established businesses to reach a grander scale, allowing them to make leaps and bounds unlike any other. With that said, businesses are free to choose the strategy and tools they like to make progress in the digital...
Photographs dominated the social media world for a long time. This is understandable given their capacity to grab the viewer's attention significantly more quickly than written content. On the other hand, videos may be just as successful in capturing your audience's...
This article focuses on the importance of having a great web design and how your website design can influence consumer behavior. Fun Fact: Did you know that products are strategically placed in supermarkets? The expensive ones are placed on the top shelf, products...
This article focuses on how digital marketing should be seen as a long-term investment and not planned for the short term. How do you approach marketing? Do you believe in making long-term investments or do short-term goals have a better impact on your business? When...