The active advertising versus passive advertising debate carries on. Which one should you use? We have the answer. Advertising can be one of the most complicated tasks of running your business. Getting things right attracts new customers, increases brand awareness,...
In this modern world, there are so many distractions that companies have to overpower to gain the attention of their target audience. With everything from smartphones to pop-up ads, there is just about anything that can get in the way of a marketing message these...
Are you working on your Customer Review Management for 2023? Here we look at five important strategies for customer review management that would act as a market differentiator. The countdown to 2023 has begun, and review management shall be one of the main thrust...
Brands are built not on their products and services alone but on trust. Trust that a brand will deliver what it claims, won't compromise on quality, and will offer after-sales services as promised. However, institutional trust has been on a perennial decline in the...
If you're running a business, it's essential to have a stronger digital marketing strategy in place to ensure you're reaching your target audience. But what if you're not sure where to start? Or you're lost at sea when it comes to digital marketing? A few key signs...
Are you taking your restaurant SEO strategy seriously? Let us take you through 12 reasons why restaurant SEO is important and how it can boost your growth. Back in the day, people looking for restaurants would turn to their phonebooks, scan through the yellow pages,...
Some (not all) marketing agencies guarantee results. But should you believe in a marketing agency guarantee? We look at how businesses can navigate tricky waters and hire the right agency. "Will you guarantee results for my campaign?" A potential client threw this...
Nowadays, you won't find a company that doesn't rely on digital marketing because it's the easiest way to promote its products or services. Search engine optimization (SEO) and pay-per-click (PPC) marketing are some of the best strategies because they target your...
Starting quite recently, social media content ideas for brands will need to be more creative and engaging than ever before. With so much content being produced and shared on a daily basis, it can be hard to stand out from the crowd. So, how do you make sure that your...
SEO helps make your content marketing more effective by making it easier for your target audience to find your content. When you optimize your content for search engines, you make it easier for people who are already interested in what you say to find your articles....