Businesses can develop their brand voice, view competition efforts, and engage with customers through social media. This is important because social media has the potential to amplify your visibility and sales and take your business to the next level. The key is to...
Marketing is all around us. Whether we pay attention to it or not, it’s practically embedded in our everyday lives. Unfortunately, a lot of people still underestimate the power of a good marketing strategy for various reasons. Suppose you’re the marketing manager of...
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most essential elements of digital marketing. Both are important for a winning digital marketing plan. Understanding the differences between the two can help you pick up the right strategy. In...
SEO is essential for your digital strategy. But why? What exactly is SEO? You've come to the correct spot if you're asking these questions. In today's digital age, every company, B2B and B2C alike, is asking the same questions (or they should be). In a nutshell, SEO...
According to PR News Wire, about 76% of people evaluate a business’s online presence before visiting its brick-and-mortar store for shopping. About 81% of consumers search for products/services online before purchasing them. The purpose is to make an informed...
This article talks about the pros of hiring a marketing agency and what happens when you hire a marketing employee. Do you want to: Attract new customers? Nurture the existing ones? Raise your profile? Make your brand stand out? There is just one way of...
When you're starting to see a decrease in numbers or not seeing the results you want in your marketing efforts, you most probably need to give your digital marketing campaign a refresh. However, changing up your battle plan isn't a walk in the park. In some cases,...
Do you want to skyrocket your conversions? Do you want to build rapport with your audience? If so, then you need to optimize your landing page. As a business owner, you want your landing page to capture your brand and entice users to explore your website. For most,...
Advertising is a business investment. If you can advertise a product, you have the opportunity to bring in new consumers or turn current consumers into loyal customers. The key here is to make sure your advertisement attracts the right audience. Advertising is a way...
Managing and growing a business requires a lifetime commitment like no other. At the heart of any business’s success is an effective marketing strategy. If you ask any digital advertising agency in San Francisco, they’ll tell that marketing strategies come in many...