Despite the frequent use of the word 'brand', the true meaning behind the word brand is not completely understood by many, so we are going to dive into the importance of Brand Recognition. The idea of branding was originally created centuries ago when farmers...
Consumers are hard to understand and very complicated, and their buying decision process is no different. The situation is not made any easier by the thriving digital era. Digital Marketing really keeps marketers on their toes by their unique sets of rules that are...
Long gone are the days for traditional marketing, with the internet being such a huge part of our everyday lives, it only makes sense to incorporate marketing in some way that will reach us in a form that we are most addicted to - Enter Online marketing. Marketing has...
Social Media Marketing (SMM) is one of the biggest and most vital components in your business’ online presence. At the very least 80% of your target audience is highly active on social media. So, if your business doesn’t have an active social media presence, you are...
Why you should re-design your website? We are living in a highly competitive world where having an outdated website can have a negative impact on your business. It’s not just the users who hate outdated websites, the search engines also prefer the websites that have...
Digital Marketing is an inexpensive way to promote your brand or products to the wider audience at international level. But a decade ago, it was new to everyone and most businesses preferred to trust on traditional marketing strategies. Of course, Digital marketing...
In this day and age, digital presence for your business is a necessity by default. It’s a must if you want your business to go anywhere. Your digital presence is what people find online when they type in your business name on a search engine. Having a strong digital...