The coronavirus pandemic has suddenly brought innumerable changes to how businesses operate. This article highlights a few ways for conducting business during the coronavirus pandemic, which has brought the world almost to a standstill. Countries are under lockdown,...
As the world battles the pandemic of Covid-19, the use of email marketing during a crisis will help you communicate with your audiences about the actions you are taking to mitigate risks. It is in times of crisis that your company’s marketing capabilities are really...
Small businesses need a better marketing plan to stay ahead of their competitors. This is so, as with limited available resources, small business owners need to prioritize the options. No matter whether you choose social media, blogging or SEO, each of these marketing...
What makes for good social posting, anyway? Crafting the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information...
In today’s competitive marketplace, having a strong business reputation is vital. You have to pay attention to your online reputation because not only sets you apart from competitors but also help you attract and retain customers. According to a recent study, half of...
Providing the perfect customer experience & service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run. No matter how big or small your business is, you must focus on making...
When consulting with a business owner regarding their business website essentials, we have found that telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but...
WHAT IS CONTENT MARKETING? Over a recent couple of years, traditional marketing has taken a backseat, and content marketing has exploded. Although a very common term, the idea of what content marketing actually entails is not clear amongst everyone’s mind. Content...
In today's day and age, review and reputation management are vital for a business's success. This article (Best Practices for Review Management) will walk you through on how to deal with bad reviews, and why you should not report or remove negative reviews. Why your...
Social media is a vital marketing channel for businesses across the world. However, you can’t just simply post content on social media platforms with an aim to achieve results. The key ingredient for result-oriented social media marketing is to have a strategy. It...