8-Step Guide to Email Marketing during a Crisis

8-Step Guide to Email Marketing during a Crisis

As the world battles the pandemic of Covid-19, the use of email marketing during a crisis will help you communicate with your audiences about the actions you are taking to mitigate risks. It is in times of crisis that your company’s marketing capabilities are really...

Crafting the Perfect Social Post

Crafting the Perfect Social Post

What makes for good social posting, anyway? Crafting the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information...

Business Website Essentials

Business Website Essentials

When consulting with a business owner regarding their business website essentials, we have found that telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but...

What is Content Marketing? Why is it Important?

What is Content Marketing? Why is it Important?

WHAT IS CONTENT MARKETING? Over a recent couple of years, traditional marketing has taken a backseat, and content marketing has exploded. Although a very common term, the idea of what content marketing actually entails is not clear amongst everyone’s mind. Content...