Business marketing strategies today rely heavily on understanding search engine optimization. If you want to increase your sales and drive traffic to your website, you must know how to keep up with changing algorithms. Here are some things you can't afford to do if...
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start?...
Most businesses have moved their operations to the online setting. In this modern world, brands have to reach their customers using online marketing, and one integral part of this is search engine optimization (SEO). If you are familiar with online marketing, you may...
The year 2020 was unlike any other. Although the Coronavirus is going around, it isn’t quite like the Spanish Flu Pandemic of 1918 because people were not in the digital age back then. 2020 was somewhat unpredictable, which is what made it a little scary. Many...
Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. This is good news: the more relevant, informative...
To get the desired outcome through a digital marketing campaign, you need to put your message in front of the target audience. This is what Google Ads helps you with because it connects businesses with consumers in search of their specific services. However, a lot of...
We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on...
Brand awareness is actually the way in which your consumers remember your brand or business. This means how well aware they are about your offered services and products. If they are not aware of your business or brand, they will not purchase anything. The number of...
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how...
Let’s talk about Facebook Business Pages for your Business. You have a solid marketing strategy for your business, but are you an influential Facebook marketer? Though it is home for more than 30 million active small-business pages, businesses are finding it hard to...