Inbound marketing helps connect to prospective leads who are actively seeking information and turning them into customers. When you are keen to see your business grow upwards and onwards, you must invest in marketing. In many ways marketing is the backbone upon which...
In the confusing, highly competitive world of digital marketing, it’s best we remember that accurate data is king. It allows us to separate the chaff from the wheat. One of the best ways to gather data is A/B testing for your ads. This means you will have to make two...
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start?...
To get the desired outcome through a digital marketing campaign, you need to put your message in front of the target audience. This is what Google Ads helps you with because it connects businesses with consumers in search of their specific services. However, a lot of...
Brand awareness is actually the way in which your consumers remember your brand or business. This means how well aware they are about your offered services and products. If they are not aware of your business or brand, they will not purchase anything. The number of...
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how...
Let’s talk about Facebook Business Pages for your Business. You have a solid marketing strategy for your business, but are you an influential Facebook marketer? Though it is home for more than 30 million active small-business pages, businesses are finding it hard to...
How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount...
Choosing the right Digital Advertising Metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your...
Gone are the days when business owners have to rely on either print media or TV/radio for the promotion of their company. Currently, digital advertising has taken over the charge of boosting all types of businesses. Due to the increasing number of internet users, the...