Email campaigns are great when brands want to directly keep in touch with their leads and current clients. In this article five types of such campaigns are mentioned that every company needs to adopt. Businesses have to regularly revisit their marketing strategies to...
WHAT IS VIDEO MARKETING AND WHY IS IT IMPORTANT? Video Marketing is not a new concept. From the inception of traditional television commercials from back in the day to today’s various digital media platforms, video consumption has become vital. The human attention...
If you are looking forward to developing a marketing strategy that relies on two or more marketing channels, it would be advantageous to combine these channels in harmony. These channels may open new opportunities and offer excellent results when used in conjunction...
Did you know that the majority of consumers explore online (google or local listings directories) before visiting a store in order to purchase a product. Nowadays, people keep flocking more into the internet for ideas, answers and recommendations. It's no wonder...
Learn how to set up an online store for your business! Selling your products and services online rather than in-store means that you need a website with the capability to handle an online store. But while setting up an online store might seem complicated and...
A Digital Marketing Audit is a procedure that is recommended for businesses owners to evaluate their online presence and to determine the effectiveness of previously implemented marketing strategies for their brand’s reach. Through a digital marketing audit, a...
Email Deliverability is the set of processes responsible for placing an email into your client’s inbox. Inbox placement and delivery is a complex subject. Many factors are taken into account by mailbox providers before placing an email into your subscribers’ inbox....
With an increase in digital marketing, more and more customers are preferring digital channels for interacting with different companies. This suggests they don’t have the patience to wait until salesperson contacts them. As a result, businesses should think about...
The customer journey these days isn’t what it used to be. Gone are the days when you used to see an advertisement and come into the store to purchase a product. As of now, it is just the opposite. Nowadays, the footsteps between awareness and purchase are countless...
If you are looking for suitable and effective SEO & Marketing Tactics to Combat the Covid-19 Impact, we have something to share with you. Below are the 6 ways a business can prevent itself from the negative impacts of Covid-19. So without any further delay, let’s...