Running a business requires careful planning and preparation, especially when it comes to the products and services you wish to sell. While keeping a close eye on quality is important, one aspect should not be overlooked—advertising. You may have the best products or...
Advertising is crucial for any business. It is all the more required for small companies that want to promote their brands and grow their business. There are different forms of advertising that can be implemented on various platforms. Hence, you have several options...
A landing page is a single web page where users are led into after clicking an online advertisement, e-newsletter link, marketing promotion, or a search engine optimized search result. It functions as a conversion funnel, as this carries the initial credibility of a...
Being in the marketing space, we are always asked by clients: "Are Google Ads or Facebook Ads better for our business?" Well, every one of us has the same response; the answer is "it depends"! It depends on your business, your audience, and your goals as to which one...
What are PPC Ads? Pay per Click (PPC) Ads are also commonly termed as Paid Search Advertising (PSA). PPC is an integral part of Search Engine Marketing (SEM) and reaps many benefits for small businesses when used in the right way. PPC Ads allows businesses and...
A Digital Marketing Audit is a procedure that is recommended for businesses owners to evaluate their online presence and to determine the effectiveness of previously implemented marketing strategies for their brand’s reach. Through a digital marketing audit, a...
Google Ads (AdWords) are one of the most popular online advertising platforms around. In this platform, ads are provided to the user when they search for something. Google Adwords improves a brand’s visibility along with bringing faster results. From traditional to...
You must have heard that Facebook ads are effective for small business marketing. As you seek new and latest ways to market your small business, you’ve come across various marketing experts, content and consultants arguing that Facebook ads are important for a...
Long gone are the days for bombarding your customer’s with various advertisements, so the need to come up with effective advertising plans has increased. Granted, social media has made it very easy to publish ads online and have them reach your targeted audience. But...
Digital Marketing is a prominent part of marketing today, and as time goes on, it is evolving. Businesses that are able to keep up with even the most subtle changes are the ones who are up for the long haul. However, with how rapidly the industry is evolving, coping...