A business owner only has control over their marketing campaign, the types of ads they put out, and who to target with these items. They don’t control which technologies become widely used for marketing, or where people choose to consume content. Change and adaptation...
If you’ve been in business for a little while, you have a product that many people love, and your numbers look good, it may be a good time to advertise your business online. Going online can give your brand added exposure and grow your customer base in a wider...
A landing page is a single web page where users are led into after clicking an online advertisement, e-newsletter link, marketing promotion, or a search engine optimized search result. It functions as a conversion funnel, as this carries the initial credibility of a...
Digital marketing is a complex and ever-evolving field. While every new frontier of technology and connectivity has brought countless ways to market your products and services, there are techniques and methodologies that have been developed after showing great...
All businesses and brands aim to get high conversion rates these days. This is done by driving traffic to your website. Traffic not only helps increasing your rank on search engines, but is an excellent way to get good conversion rates. Every business owner probably...
Being in the marketing space, we are always asked by clients: "Are Google Ads or Facebook Ads better for our business?" Well, every one of us has the same response; the answer is "it depends"! It depends on your business, your audience, and your goals as to which one...
Did you know more than 65 million users use LinkedIn? Undoubtedly, this social network platform is designed for career professionals. It not only promotes small (and large) businesses, but also helps you get jobs, connecting with potential employers, freelancers etc....
Let’s face it, for any business nailing the basics of branding is essential. Most of the small business owners often ignore branding 101. Undoubtedly, branding is a broad subject and it is important to focus on it in order to create a strong bond. To understand more...
Turning your website into a lead generating monster isn’t impossible if a few key things are kept in mind, such as an effective UX, quality content, good SEO. Your online marketing efforts will only be fruitful when you have an attractive, informative and unique...
Did you know the second most popular search engine on the web is YouTube? Undoubtedly, video is quite effective when it comes to marketing. Video marketing, especially for small businesses, has become an effective strategy for those who used it. Now, if you are...