Advertising is crucial for any business. It is all the more required for small companies that want to promote their brands and grow their business. There are different forms of advertising that can be implemented on various platforms. Hence, you have several options...
Utilizing social media platforms is an excellent way to promote your brand and market your products and services. One of the most popular platforms that businesses use is Instagram. With its billions of active users per month, many startups and big corporations take...
A business owner only has control over their marketing campaign, the types of ads they put out, and who to target with these items. They don’t control which technologies become widely used for marketing, or where people choose to consume content. Change and adaptation...
A landing page is a single web page where users are led into after clicking an online advertisement, e-newsletter link, marketing promotion, or a search engine optimized search result. It functions as a conversion funnel, as this carries the initial credibility of a...
Digital marketing is a complex and ever-evolving field. While every new frontier of technology and connectivity has brought countless ways to market your products and services, there are techniques and methodologies that have been developed after showing great...
With half of the year gone and the market still struggling to recover from the impact of recent events, there’s no better time to double down on your efforts towards growing your business. Despite the economic tumble that America’s economy has experienced in recent...
All businesses and brands aim to get high conversion rates these days. This is done by driving traffic to your website. Traffic not only helps increasing your rank on search engines, but is an excellent way to get good conversion rates. Every business owner probably...
Being in the marketing space, we are always asked by clients: "Are Google Ads or Facebook Ads better for our business?" Well, every one of us has the same response; the answer is "it depends"! It depends on your business, your audience, and your goals as to which one...
Did you know more than 65 million users use LinkedIn? Undoubtedly, this social network platform is designed for career professionals. It not only promotes small (and large) businesses, but also helps you get jobs, connecting with potential employers, freelancers etc....
Let’s face it, for any business nailing the basics of branding is essential. Most of the small business owners often ignore branding 101. Undoubtedly, branding is a broad subject and it is important to focus on it in order to create a strong bond. To understand more...